In an exclusive talk for Faena Rose, journalist Joe Fassler will take us behind the scenes of his recent feature for The New York Times, which revealed how a fledgling industry used a story about cutting-edge science and world-changing potential to seduce funders and the press — raising billions long before it was ready. Taking us behind the scenes of his reporting, he'll show how big promises and massive valuations devolved into scandals and disappointment. Ultimately, he’ll lead us into a discussion of a bigger-picture question: With the stakes as urgent as they are, why do our diets remain so stubbornly resistant to change? And if lab-grown meat can’t save us, what will?